My '95 On Skyline Drive in Shenandoah National Park, Virginia
Copyright © 2008 by Ralph Couey
History, Design, and Mission
Riding a Honda Pacific Coast makes you a lightning rod for all kinds of questions and comments. Over the years, I’ve gotten used to the worst of them, realizing that any motorcyclist who utilizes the term “rolling porta-potty” has issues of their own.
The Pacific Coast, or PC800, was introduced by Honda in the 1989 model year. It was a revolutionary look back then, the bike completely sheathed in plastic body panels, and a spacious clamshell trunk in the place of traditional saddlebags. The appearance was pure Starfleet, sans phasers and warp drive. Had it arrived in ET's UFO, it could not have been more striking. The futuristic shape caught the eye of filmmakers, appearing in movies such as “Harley Davidson and the Marlboro Man,” “Back to the Future,” and “The Bourne Identity.”
Honda wanted a bike that would appeal to the suit-and-tie set; a bike one could ride to work without the risk of soiling the Armani. With that in mind, they purposely modeled the rear end after the very popular Honda Accord, the Yuppie flavor of the month for that era. But while the broad rear and long taillights looked good on the car, it was a decidedly odd look for a bike.
Honda produced the PC initially for two years, the ’89 in an ethereal Pacific Pearl White, and the ’90 in a magnificent Candy Glory Red. However, the marketing folks at Honda rolled consecutive gutter balls, choosing a soft, jazzy, avante-garde approach for their ads (a technique also used initially by Infiniti automobiles). The popular image of the motorcycle, all leather, do-rags, and sweaty biceps, completely clashed with this approach. Bikers snickered, and Yuppies remained confused. The price point was too high, and the flood of execu-commuters never materialized. With a ton of surplus machines on hand, Honda halted production.
