*Johnstown Tribune-Democrat, March 15, 2009
as "At Crossroad, Hopefully City Takes the Right Path"
as "At Crossroad, Hopefully City Takes the Right Path"
Copyright © 2009 by Ralph Couey
I’ve been intrigued how the concept of “the future” is perceived. For some in Johnstown, it seems that the best future would be a return to the past; when the mills were roaring, downtown was buzzing, and everyone was flush. But the world has changed. Johnstown must change along with it.
In 1970, sociologist and futurist Alvin Toffler published a book entitled “Future Shock.” Toffler discussed how the effect of “too much change in too short of a time” leaves a populace suffering from “shattering stress and disorientation.” Humans are resilient to a point, but when the world turns upside down overnight, even the most prepared find themselves reeling.
Johnstown is suffering from a type of Future Shock. The city is historically a blue-collar town. If you didn’t work iron, steel or coal, then your business income depended on those who did. The collapse of those industries left a gaping wound that to this day has not fully healed. The loss of Johnstown’s signature industry has forced the city and its people to redefine themselves.
Through the efforts of the late Congressman John Murtha, several firms have arrived, bringing much-needed jobs. But, prolific he may be, but immortal he is not. Already there are worried whispers about the fate of the area’s economy now that he is gone. One local man told me, “Losing Mr. Murtha will be worse than losing the steel mills.”
It is time to think seriously about the future. If Johnstown wants to be a magnet for economic development, then it must be able to target those businesses that fit in the economy of the 21st century.